Telecom Data

The data provided for this analysis consists in a mixture of various protocols and network events, both active and passive, to which we will refer to as Network Events (or simply events). It contains information regarding the mentioned Network Events for individuals connected to NOS’ network with a foreign SIM card for the whole Portuguese territory between August 1st of 2017 and August 30th of the same year, period in which the following exploratory analysis is based.

The access to said data was granted by the Portuguese telecom company NOS, being one of the project partners along with Turismo de Portugal.

Network Events contain:

  1. The anonymized user identifier for the customer
  2. The nationality of the user’s SIM Card
  3. The date and time of the event
  4. Coordinates of the Network Tower’s cell associated to the Network Event

Daily presences of foreign visitors

The total presences per day for each tourist's country of origin in Portugal during August 2017 that connected to NOS' network. Breaks are done between the highest number of visitors for each country of origin, with the remaining countries listed as 'others'.

The total number of tourists in August were counted for each district between August 1st 2017 and August 30th 2017. The shade of blue represents the number of visitors (darker shade = more tourists).



For each day, unique visitors for each district were also counted.



The distribution of tourists' country of origin is shown below:

Finally, the percentage of arrivals and departures per day of week was calculated.

Duration of stay of foreign visitors

The estimates for how many days foreign visitors stay in Portugal during the mentioned period, by nationality.

The number of tourists grouped by days of stay:

The average length of stay per district is shown as a choropleth map, thus emphasizing the discrepancies across districts.



Data Story: A tourist's trip in Lisbon

Analyzing tourists’ flows across Portugal will contribute to a better understanding of tourist’s profiles by nationality, namely their length of stay, typical path and favorite attractions, allowing Portuguese policy makers to segment touristic promotion for a more homogeneous distribution.

We know from the basic data analysis that the most common tourist visiting Lisbon in the month of August is French.

So, we will define our target tourist as French and is visiting Lisbon in August.

As 23% of tourists arrive on a Tuesday, and the second day of August 2017 with the maximum number of French tourists is on the 12th (Saturday) and the average length of stay of these tourists is of 8 days, the tourist must be in Lisbon on the 12th and have a length of stay around the mentioned average.

We will consider the most common day of week of departure for our tourist: Wednesday, which corresponds to August 16th and a date of arrival August 8th (Tuesday), being also the most common day of arrival.

  1. Arrival date: 8th
  2. Departure date: 16th
  3. First contact was in Lisbon's Airport (implying he arrived by plane)
  4. Visiting Lisbon

Day 1: Our tourist Arrived at the Lisbon Airport at 7h05 and stood around Eduardo VII Park:

Day 2: The tourist toured around Marquês de Pombal, Eduardo VII Park and Rossio Square:

Day 3: The next day the tourist visited the regikons around Rato, Alfama, Fado Museum, Rossio Square, Marquês de Pombal and Eduardo VII Park:

Day 4: On this day the tourist traveled visited the regions around Rossio Square, MAAT, Oeiras and Paço de Arcos:

Day 5: The tourist then visited Sintra, Guincho, Queluz, Oeiras, went to see the Águas Livres Aqueduct, Eduardo VII Park and finally Luís de Camões square (close to Bairro Alto):

Day 6: Toured around Santa Justa Lift, Marquês de Pombal and Rossio Square:

Day 7: Visited Cristo Rei, toured around MAAT and National Coach Museum, went to Carcavelos and then back to Eduardo VII Park:

Day 8: Our tourist ended his trip and went back to the airport:

The complete tourist's trip is available below with its hourly location (according to the Network Events registered on NOS' network):

Tourist flows on cruise days

Days with most tourist arrivals by cruise: 1st of August and 29th of August. Detection of tourists arriving by cruise.

Method:

- Locate tourists arriving close (before and after) to the arrival of the cruise

- Locate tourists leaving close (before and after) to the departure of the cruise

- Locate tourists with low length of Stay

- Tourists that at some point were in Lisbon between the dates of arrival and departure

- Tourists that didn't leave Libon and/or Setubal district between the dates of arrival and departure

- Tourists that were not in the interior of Portugal

Results so far (without cruise tourist detection):